PERSPECTIVES

Most menus don’t fail at the stove. They fail at the decision-making stage. Chapter 2 of The Palazzo Menu Project is where creativity stopped being expressive and started being disciplined. Where good ideas were removed. Where patterns replaced opinions. Where naming became strategy, not decoration. This part isn’t romantic. It’s the craft. If you’ve ever wondered how a menu actually gets built — beyond vibes, beyond design, beyond inspiration — this chapter explains it pla

When The Palazzo was preparing to open its doors in Abuja, the hotel had no culinary identity, no menu, and no defined guest experience. As the Brand Strategy, Marketing & Guest Experience Lead, I was tasked with shaping the restaurant from the ground up. This series reveals the behind-the-scenes strategy, creative decisions, and human moments that brought Soul Street, and its menu to life.

This article explores the strange exchange between creator and creation, how identity seeps into design, and how the work we make begins to shape who we are.