PERSPECTIVES

Something interesting happens every time I meet a new business owner. I ask, “What tools are you already using for your marketing?” T hey list several social media apps, CRM platforms and office tools. I go on to ask how it is all going and five minutes later, they’re confessing that their team is exhausted from consistence with no traffic, spending but no results, or are finding it hard keeping up with the trends and changes on those platforms, from design types to content f

Designers love to romanticize the blank page. But creativity doesn’t start from nothing, it starts from noticing. This article explores how observation, memory, and chaos quietly fuel creation long before you ever open a new file.