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Website Development & SEO
Website Development & SEO Support
2025
Calgary, Alberta
• UX planning
• Website copywriting
• SEO optimization
• Information architecture
• Landing page strategy
• Technical messaging
- Rewrote website copy to improve clarity and conversion.
- Developed keyword-focused SEO content.
- Improved user flow throughout the website.
- Created service-focused messaging.
- Balanced technical accuracy with approachable language.
- Delivered a clearer digital experience that better reflected TRIUM's expertise while improving discoverability through search.
One of my primary responsibilities involved improving TRIUM's digital presence by contributing to website planning, UX messaging, SEO strategy and website copy.
My objective was to ensure visitors quickly understood what TRIUM did, why it mattered and how to engage with the business.
