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Business Development & Marketing Operations
Marketing Leadership
2023
Calgary
• Prospecting and market research
• Strategic account development
• CRM management
• Proposal coordination
• Client relationship management
• Opportunity qualification
• Sales pipeline development
• Internal coordination between technical and commercial teams
Developed prospecting strategies targeting environmental remediation, reclamation and monitoring projects.
Built structured sales workflows that improved opportunity tracking.
Coordinated proposals and client communications.
Supported contract negotiations and project transitions.
Improved visibility across the sales pipeline.
Helped establish a more structured and scalable business development process while strengthening relationships across multiple industry sectors.
Business Development Representative, core responsibilities included identifying opportunities across Western Canada's environmental sector while building repeatable sales processes that supported sustainable growth.
Working closely with technical experts, I translated complex environmental services into compelling commercial conversations for industrial clients, municipalities, consultants and engineering firms.
Rather than supporting marketing campaigns alone, I focused on building the systems, assets and processes that enabled long-term business growth. I elaborate in Projects.
