Arcana

ARCANA is a meticulously crafted brand identity project that embodies sophistication and modern elegance. This portfolio showcases a comprehensive brand guideline, including logo design, typography, color palette, and visual applications.

To bring the brand to life, we developed merchandise mockups, marketing materials, and digital assets, ensuring a cohesive and impactful brand presence across various platforms. The ARCANA identity balances minimalism with a bold, refined aesthetic, making it a timeless and adaptable brand.