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Exploring the psychology of creation: how brands, art, and identity evolve together.
Thoughts, theories and tales.
Design & Culture
The Creative Process
Marketing, Then and Now & Tomorrow
Marketing Lecture Hall
Mastering the Essentials of Branding and Strategy
The essentials of brand identity strategy.
The Creative Process
Jul 28
3 min read
Featured Videos
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10:09
AI Agents, Clearly Explained
My AI Toolkit: https://academy.jeffsu.org/ai-toolkit?utm_source=youtube&utm_medium=video&utm_campaign=177 Understanding AI Agents doesn't require a technical background. This video breaks down the evolution from basic LLMs like #ChatGPT to AI Workflows and finally to true #AI Agents through practical, real-world examples. Learn the key differences between these technologies and discover how concepts like RAG and ReAct actually work in simple terms. Perfect for regular AI users who want to understand how these emerging technologies will impact their daily lives. *TIMESTAMPS* 00:00 AI vs. AI Agents 01:04 Level 1: LLMs 02:17 Level 2: AI Workflows 05:26 Level 3: AI Agents 07:48 Real-world Example 09:10 Summary *RESOURCES MENTIONED* Helena Liu's AI Workflow Tutorial: https://youtu.be/H0YRniHh2tg Andrew Ng's AI Agent Demo: https://youtu.be/KrRD7r7y7NY *BE MY FRIEND:* š§ Subscribe to my newsletter - https://www.jeffsu.org/newsletter/?utm_source=youtube&utm_medium=video&utm_campaign=description šø Instagram - https://instagram.com/j.sushie š¤ LinkedIn - https://www.linkedin.com/in/jsu05/ *MY FAVORITE GEAR* š¬ My YouTube Gear - https://www.jeffsu.org/yt-gear/ šĀ Everyday Carry - https://www.jeffsu.org/my-edc/ *MY TOP 3 FAVORITE SOFTWARE* āĀ CleanShot X - https://geni.us/cleanshotx āļø Skillshare - https://geni.us/skillshare-jeff š¼Ā Teal - http://tealhq.co/jeffsu #aiagents
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24:31
How to Run Meta Ads For Beginners (Meta Ads Tutorial 2025)
If you're not using Meta Ads, you're missing out on the best targeting options in the game. Build your high-converting landing page with Hostinger Website Builder š https://bit.ly/4kOyh2n š„ Use the discount code WB10 to get 10% OFF! Ready to master Facebook and Instagram advertising? This complete Meta Ads tutorial for 2025 will guide you through everything you need to know. We break down the intimidating platform into easy, step-by-step instructionsāfrom setting up your account and choosing the right campaign objective to creating scroll-stopping ads and analyzing the metrics that actually matter. Watch now to start reaching your perfect audience today! ____________________________________________ š Handy Links META ads library https://web.facebook.com/ads/library How to create a business website using Hostinger AI Website Builder https://www.youtube.com/watch?v=1TF0mEzUyRU Start your FREE TRIAL for Hostinger AI Website Builder https://www.hostinger.com/ai-website-builder Join the Hostinger Referral Program: https://www.hostinger.com/referral-program Join the Hostinger Affiliate Program: https://www.hostinger.com/affiliates Join our team at Hostinger: https://www.hostinger.com/career ____________________________________________ š Timestamps 00:00 - Why You Need to Use Meta Ads 02:57 - Step 1: How to Set Up Your Meta Business Account 04:42 - Step 2: Understanding the 3 Levels of Ad Structure 05:30 - Step 3: Choosing the Right Campaign Objective 07:35 - Step 4: Setting Up Your First Manual Campaign 08:16 - Step 5: How to Target Your Perfect Audience 11:46 - Step 6: Setting Your Ad Budget & Schedule 13:21 - Step 7: Choosing Ad Placements (Advantage+ vs. Manual) 15:55 - Step 8: How to Create Ad Creatives That Convert 20:41 - Step 9: Analyzing Your Ad Performance (Key Metrics) 23:31 - Final Thoughts & Your Next Steps ____________________________________________ š„ Demystifying Meta Ads for Beginners When it comes to paid ads, Meta (Facebook & Instagram) is a powerhouse. But for a beginner, the Ads Manager can feel overwhelming. This guide is designed to eliminate the confusion and give you the confidence to launch campaigns that get real results, even on a small budget. In this video, we cover the entire process. Youāll learn the difference between campaign objectives like Traffic and Engagement, how to use detailed targeting to find your ideal customer, and the secrets to creating visuals and ad copy that make people stop scrolling. We also break down key metrics like CPR and CTR so you can understand your campaign's performance and optimize for success. š„ Watch now to unlock the full potential of Meta Ads for your business! ____________________________________________ āFollow Usā TikTok: https://www.tiktok.com/@hostingeracademy X: https://x.com/Hostinger Facebook: https://www.facebook.com/Hostinger/ Reddit: https://www.reddit.com/r/Hostinger Hostinger Tutorials: https://www.hostinger.com/tutorials Subscribe to our channel: https://www.youtube.com/c/HostingerAcademy/?sub_confirmation=1 ___________________________________________ ā¶ Want to see more awesome tutorials like this in the future? Consider subscribing š https://www.youtube.com/c/HostingerAcademy/?sub_confirmation=1 ____________________________________________ Thank you for watching! Have a question about setting up your first Meta Ad? Drop it in the comments below. Good luck on your online journey. š #MetaAds #FacebookAds #DigitalMarketing #InstagramAds #HostingerAcademy
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11:50
The 10 BEST Digital Marketing Tools of 2025 (Proven & Profitable)
š„ 50% OFF HighLevel ā The Software That Runs My Entire Business (This Week Only!) https://adamerhart.co/44kf4zq š [FREE COURSE] Build Your One-Person Marketing Agency: http://adamerhart.co/course ā Want to build a marketing agency without hiring anyone? When you sign up for HighLevel using my link, you'll get instant access to my complete systemācompletely free. Here's what you get: ā Word-for-word scripts to get clients (no cold calling) ā Done-for-you systems (just plug in your info) ā My exact HighLevel setup (copy what works) ā 90-day beginner roadmap (follow the steps) ā 1-on-1 setup call with me (get started right) ā Weekly Q&A sessions (never get stuck) ā Closing scripts that work ā clients say yes, consistently Everything you need to go from zero to $10K-$30K/month solo. š Start your 30-day trial + get your full system instantly: http://adamerhart.co/course ā ā ļø Important: Turn off ad blockers/VPNs before clicking so your bonuses track. ā š Who am I? I'm Adam ErhartāI ran a one-person marketing agency for over a decade, building campaigns for brands like Google, Amazon, and Meta, and making seven figures without a team. Now I help beginners do the same. One-person marketing agencies. Total freedom. Unlimited profit. Zero employees. ā š [FREE CHEATSHEET] The One-Page Marketing Cheatsheet: http://adamerhart.co/cheatsheet ā š Note: Some links are affiliate links. I only recommend tools I personally useānever at any extra cost to you. ā #marketing #business #entrepreneur #marketingagency 0:00 - Best Digital Marketing Tools (Complete Breakdown) 0:40 - Murf AI Review: Best AI Voice Generator for Content Creators 1:34 - How to Use ChatGPT for Content Marketing & SEO 3:13 - Loom Tutorial: Best Video Messaging Tool for Teams & Clients 4:09 - Metricool Review: Best Social Media Scheduler & Analytics Tool 6:07 - HighLevel Review: Best All-in-One Marketing Platform for Agencies 7:10 - How to Use Notion for Project Management & Business Organization 7:50 - 1Password Review: Best Password Manager for Digital Marketers 8:30 - Heptabase Tutorial: Best Visual Note-Taking Tool for Productivity 9:46 - How to Use Zapier to Automate Marketing Tasks (No Code Needed) 10:40 - Creatopy Review: Best Graphic Design Tool for Ad Creatives
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17:24
How AI Changed The Future of Graphic Design Forever
AI didnāt destroy Graphic Design. Designers did. We built this monster that fed AI. Every shortcut, every lazy template, every āgood enoughā logo fed the machine thatās now eating their lunch. Designers spent years trading thinking for trends, problem-solving for pixels, and originality for algorithms. So before we start blaming AI for stealing design, maybe we should admit some hard truths. Hereās the uncomfortable truth: AI isnāt exposing design⦠itās exposing designers. Weāve been faking it for years relying on presets, copying styles, and calling it inspiration. The reason AIās so good at design is because it learned from us. Itās not the villain. Itās the mirror showing how predictable, repetitive, and automated the industry has become. This week on a Solo episode of The Angry Designer Podcast, Massimo breaks down how designers created their own competition and how the only way to survive is to stop thinking like machines and start thinking like designers again. You'll discover - How years of shortcuts and trend-chasing trained AI to replace us - Why āinspirationā and āimitationā became the same thing and what that says about design - How to design with intent, curiosity, and critical thinking before itās too late AI didnāt break design, we did. But we can fix it. The future doesnāt belong to those who resist change. It belongs to those who lead it. Real designers donāt copy, they create meaning. - - - - - - The Angry Designer is a no-BS Graphic Design podcast created for frustrated creatives who are ready to ditch the fluff, destroy outdated advice, and start building a real, badass design career. Whether you're a freelancer, agency owner, or in-house designer, this podcast gives you the tools, mindset, and strategies to evolve in an industry thatās changing fast, especially with AI shaking everything up. šÆ What The Angry Designer Actually Helps With: ā Clients ghosting you, underpaying you, or disrespecting your work ā Not knowing how to price your design work (without feeling like a fraud) ā Stuck in imposter syndrome or feeling like āeveryone else has it figured outā ā Confused by AI tools and where they fit in your creative process ā Struggling to get out of execution mode and into strategy ā Overwhelmed by the pressure to stay relevant in a saturated industry ā Wanting to charge more, but unsure how to actually do it ā Ready to shift from freelancer to brand builder to respected expert š§ WHAT YOUāLL HEAR ON THIS CHANNEL: How to use AI without losing your creative soul How to raise your rates and finally get paid what you're worth How to niche down (without selling your soul) How to build a real personal brand that attracts high-paying clients How to stop designing for your client ā and start designing for theirs How to deal with toxic clients, burnout, and creative ruts How to design legendary logos, brand identities, and killer strategies How to future-proof your design career š LISTEN TO FULL EPISODESš§ Spotify: https://open.spotify.com/show/29ddtG4W6NVvBofje14hjN š§ Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-angry-designer-graphic-design-freelancing/id1531777489 Website: https://theangrydesigner.com/ š© JOIN THE āANGER MANAGEMENTā NEWSLETTER We donāt send BS. Just straight-up tips, insights, and stories that help designers grow their skills, confidence, and business. ā”ļø Sign up here: tinyurl.com/mr4bb4j3 š± FOLLOW THE MOVEMENT Instagram: https://www.instagram.com/theangrydesignerpodcastTikTok: https://www.tiktok.com/@theangrydesignerpodcast/Facebook: https://www.facebook.com/TheAngryDesignerTwitter/X: https://twitter.com/angrydesigner š„ ABOUT THIS CHANNEL This channel features video versions of our podcast episodes, bold design commentary, AI critiques, savage shorts, and reaction content from a designer whoās been in the game for 30+ years. Expect truth bombs, strong opinions, zero fluff ā and the kind of advice that gets you ahead, not left behind. Weāre not here to impress the gatekeepers. Weāre here to help designers level up, break rules, and stay paid doing what they love. graphic design podcast, AI for designers, future of design, how to price design work, logo design advice, design business strategy, freelance graphic design, creative entrepreneurship, brand strategy podcast, design trends 2025, graphic designer tips, angry designer podcast, imposter syndrome creatives, design client red flags, design career growth, designer mindset, no-BS creative podcast, how to grow as a graphic designer, AI tools for graphic designers, honest design talk, get paid as a designer, creative hustle, design portfolio tips, brutal design feedback, what clients really want
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09:32
The ONLY 5 Lines You Need To Tell Any Story
š¬ The simplest way to turn your idea into a video youāre proud of is with my Story Starter Kit ā https://link.timrunia.com/starterkit-yt3 š± Or check out my new Shotlist Creator tool to make clear shotlists with filmmaking guidance: https://shotlistcreator.com šØš»āš Need my personal help? Book a 1:1 call with me (limited spots): https://stan.store/timrunia/p/personalcall -------------------------------------------------------------------------- In this video, I share how I went from endlessly overthinking my edits and staring at a messy timeline to using a simple ā5-Line Storyā method that instantly clarifies any script. I break down each line, Situation, Desire, Conflict, Change, Result, so you can pinpoint your storyās core before you write, shoot, or edit. Youāll see how big movies like The Lion King follow the same structure, why simplicity beats complexity, and how this approach saved me hours of planning. I walk through real examples, show you my own 5-Line core from the video that got me to 10K subscribers, and explain why simple, natural storytelling hooks viewers and keeps them watching. If youāve ever felt lost in gear choices, fancy transitions, or rewrite loops, this easy story formula will keep your creative projects focused, efficient, and emotionally engaging every time. -------------------------------------------------------------------------- šæ Subscriber count ā 14,219 š¬ Watch the video where it all started: ā ⢠Living your dream is easier than you ... Connect with me: https://instagram.com/timrunia š© tim@timrunia.com š Stuck in your creative process? Download my free Stuck to Start guide here: https://timrunia.kit.com/guide š Join my newsletter for personal insights on the creator journey, filmmaking lessons, and tips to help you. https://timrunia.kit.com -------------------------------------------------------------------------- CHAPTERS: 00:00 Introduction 00:50 The Overthinking Trap 01:50 Introducing the 5-Line Method 03:05 Lion King: A Hollywood Example 04:25 Why It Works & How to Use It 06:20 Real YouTube Video Breakdown 08:35 Next Steps & Takeaway -------------------------------------------------------------------------- š„ SOME OF MY GEAR - if you have more questions; shoot them in comments! š Main camera (FX3) https://geni.us/IOJ8v 90% of the shots with this lens: https://geni.us/PyAXdtV Tele-zoom lens: https://geni.us/hpW75x Monitor for my camera: https://geni.us/lW4Aum Cheap but good microphone I use: https://geni.us/yBYjI9w Small but strong travel tripod: https://geni.us/2jNKfCg SD cards: https://geni.us/N56sKW Small practical tube-light: https://geni.us/xYlZN ND filter system: https://geni.us/RM3RbV Lav mics: https://geni.us/m2Yzz Small but good drone: https://geni.us/JAn93 Best Behind the Scenes camera: https://geni.us/ACSSqR SSD drives I edit from: https://geni.us/1cBOXGJ External drive for backup: https://geni.us/5ysLzo1 My headphones for editing: https://geni.us/XuiQz ------------------------------------------------------------- #StartingYouTube #OvercomingSelfDoubt #CreatorJourney #BecomingAYoutuber #FilmmakingPassion #YouTubeDream #WhyStartYouTube #CreativeProcess #StartingAsAFilmmaker #SelfDoubtInCreativity #StorytellingOnYouTube #FollowingDreams #OvercomingFear #MindsetShift #CreativeStorytelling #BeginnerYouTuberTips #OvercomingExcuses #CreativeInspiration #FindingYourWhy #PassionForStorytelling #StartingMessy #FilmmakingJourney #PersonalGrowthYouTube #SharingStoriesOnline #CreatingForPassion #StartCreatingToday #LifeAsACreator #YouTubeLessonsLearned #FilmmakerOnYouTube #PersonalCreativeGrowth #LettingGoOfFear #FollowingCreativePassion
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15:21
The Psychology of Building a Brand Everyone Loves
Get the free Iconic Brand Playbook here: https://fos.now/yt-gd-discover-personal-brand-workbook-1 Want to SCALE your business and audience? Go here: https://fos.now/yt-apply-535 In this video, I break down the seven core principles behind every legendary personal brand ā the same principles that built Apple, Nvidia, MrBeast, and some of the most unforgettable creators and companies in history. Over the past 15 years, Iāve studied what separates the brands that fade from the ones that stand the test of time. Itās not luck. Itās not timing. Itās a consistent set of principles that anyone can apply to stop playing small and build something extraordinary. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-535 Connect with me: Website: https://fos.now/yt-founder-od-535 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray Chapters: 00:00 Intro 00:40 Principle 1: Consistency 02:26 Principle 2: Suffering and Resilience 04:16 Principle 3: Obsession with Craft 07:02 Principle 4: Creating What You Love 09:07 Principle 5: Delusional Self-Belief 11:02 Principle 6: Mastery 12:39 Principle 7: Simplicity 15:03 Conclusion #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.
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23:12
2026 Graphic Design Trends You Should Know
š Check Out Our Trend Report: https://kit.tl/designtrendreport2026 š Kittl Design Templates Shown In The Videoš āŖļøNaive: https://kit.tl/naivedesigns āŖļøTrinket: https://kit.tl/trinketdesigns āŖļøGrainy Gradient Blur: https://kit.tl/gradientblurdesigns āŖļøType Collage: https://kit.tl/typecollagedesigns āŖļøPunk Grunge: https://kit.tl/punkgrunge āŖļøSignal Graphics: https://kit.tl/signalgraphicdesigns āŖļøBlueprint Design: https://kit.tl/blueprintdesigns āŖļøDistorted Portrait: https://kit.tl/distortedportraitdesigns āŖļøFuture Medieval: https://kit.tl/futuremedievealdesigns āŖļøSurveillance Design: https://kit.tl/surveillancedesigns šļø Use Promo Code KITTLONYT25 To Get 25% Off A Pro Subscription!* In this video, we're walking through 10 of the top trends we think will be trending for 2026, including how they were used in the past, what use-cases they are good for, and the key characteristics for creating each design. We'll even show you quick tips and easy features in Kittl that you can use in order to create any one of these trends, including templates that were created specifically for our trend report. *NOTE: Some of the designs shown in this video are from Pinterest through a variety of search terms we provide throughout, other designs are made specifically by Kittl's in-house team which you can find at the links above. Any mention of the trend report designs are Kittl templates, other designs on screen may be from a variety of creators or accounts. Be sure to check out these other helpful details below.š šļø *Promo Code Details Promo Codes apply to first time subscribers only. 25% Coupon code will apply to either monthly or yearly plans for the first time payment only. (Either your first month, or first full year). š„ Checkout these Kittl tutorials next: āŖļøTrinket Design: https://youtu.be/-isQQtF5S5U?si=PTRdCFnn92egKvv0 āŖļø15 Design Names: https://youtu.be/uZWnxa4mkKA?si=1Bb4mSr2T6wXh3jI š„Join the Kittl Discord Group! āŖļøhttps://kit.tl/discord š°ļø Timestamps For This Video: 0:00 2026 Design Trends 1:00 NaĆÆve Design 2:30 Trinket Design 4:00 Mega Trend (Gradient Blur) 4:30 Gradient Layouts 5:30 Fuzzy Amorphous Creatures 6:15 Acid Blur 7:10 Blurry Ethereal Florals 8:00 Type Collage 9:25 Punk Grunge Revival 10:55 Signal Graphics 12:15 Blueprint Design 13:40 Distorted Portrait Design 15:15 Future Medieval Design 16:40 Surveillance Design 17:45 3 Runner Up Trends 21:45 An Important Question š± Follow Kittl On Social: https://www.instagram.com/kittldesign https://www.tiktok.com/@kittldesign https://www.facebook.com/kittldesign https://www.pinterest.com/kittldesign https://www.twitter.com/kittldesign https://www.kittl.com š“ Subscribe to @Kittl āŖļøhttps://www.youtube.com/kittldesign Thank you so much for using our platform, and for watching this video. Don't forget to subscribe and follow along with the tutorial on the channel. If there is anything I missed, or if you have more questions, drop a comment below and we will respond asap! Let me know more tutorial ideas as well! #kittl #graphicdesign #designtrends #graphicdesigntrends #designtrends2026
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40:57
Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | Netflix
Step inside the minds of the most innovative designers in a variety of disciplines and learn how design impacts every aspect of life. In this episode: Graphic designer Paula Scher paints with words, developing the visual language of iconic brands and institutions around the world. US Rating: TV-14; May not be suitable for ages 14 and under. For more information and educational resources, please visit: https://media.netflix.com/en/company-blog/free-educational-documentaries SUBSCRIBE: http://bit.ly/29qBUt7 About Netflix: Netflix is the world's leading streaming entertainment service with over 167 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Abstract: The Art of Design | Paula Scher: Graphic Design | FULL EPISODE | Netflix https://youtube.com/Netflix
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